129836519666875000_416Dilated and broken wrist: multinational expansion strategies for relaxation
On the road at the wrong stop, is a kind of a way forward. World's leading sports brand Nike know, doing the right thing is strategy, doing things right or policy, under the pressure of rising in the face of all kinds of raw materials costs, its latest strategy is its UMBRO (Umbro) football articles and Cole Haan footwear and accessories brands sold."This will allow us to reduce costs and focus on core product development and to focus resources on the greatest potential opportunity for Nike, to continue to promote sustainable profit growth. "The company's CEO Mark Parker. In his view, the brand of the same name, as well as in Jordan, Converse with the Hurley brand there's potential for more, and the last threeBrand "unique relationship", complement the Nike brand. Not only is the Nike over the last two years, in the Outlook for economic development and under the pressure of tight money chain, based on practical considerations of most multinational corporations, broken wrist-strategic contract was introduced, such as the United States has three major car companies to sell Volvo, Land Rover, Jaguar, and other premium brands, Procter had sold goodsPotato chips, Pfizer sells nutritional products business. These brands, they've been many acquisitions, such as UMBRO (Umbro) football is Nike's acquisition in 2008.
In complex of "sale" in turn upside down, is what led the expansion and contraction of their strategy? "Broken wrist": cut down the opportunities challenges like Gecko in danger of breaking freeAs, by means of a broken wrist to adjust themselves, Alliance PKU Management Consulting Group senior partner Pan Yifan believes that sometimes is to better attack and defense.
Brand contraction usually in step by step under the guidance of their brand strategy as planned, Nike plans to sell both brands, apart from external economic factors, is part of its brand strategy. ThisQian, Nike, there are many actions similar to the broken wrist. 2007 Nike to sell at US $ 60 million of its clothing brand STARTER, because its growth performance than other brands of Nike. Nike also by the price of us $ 200 million after one year, the 1995 price of $ 395 million acquisition of the famous Hockey brand Bauer, sold to aPrivate-equity firm Kohlberg, because the brand has been sluggish. Pan Yifan, more business opportunities you have more good, because many of these companies are willing to sell the own enterprise, for these large enterprises, the real challenge is not to find opportunities, but to cut down the opportunities. If under the temptation of short-term growth, expansion of sales, hungry to buy someNo problem of enterprise, may be for the subsequent development of enterprises caused a lot of trouble.
Enterprises shrinks the time, be sure to find the core advantage, maximum profits, customer satisfaction, marketing brands with the highest position you must retain
Diablo 3 Gold, in his view, the cut is often not profitable brand and profitability but also on main business developments do not help the brand. For example,Across 9 product line category, with more than more than 20 internationally renowned brand of Nestl��, in 2008, sold specializing in ophthalmic products Alcon (Alcon) 77% shares.
Earlier, Nestl�� has shut down or sold 150 factories of poor business performance, but few "cash cow" precedent for sale. "Nestl�� 's advantage is mainly ownedGold is abundant, product lines, wide, big brand influence, but in the subdivision were designed and refined than the competition.
"Jian Aihua, analyst at CIC consultants believe that this is also associated with the transformation of Nestle, it is prepared from established European company started instant baby foods and instant coffee, transition to a healthy, nutritious, high technology and personalized diet advocates. Offensive expansionStrategic contract generally become a multinational response to the international financial crisis and the continuing economic downturn in a rational choice.
But at the same time, other companies based on judgments about the future, increased share of emerging market and emerging industries in the global strategy, to seize the initiative for the next boom. Japan general trading firm Marubeni, May 29 to $ 3.6 billion funding acquisition United StatesThree GAVILON grain company, its distribution center with over 140 offices across the United States food and a huge flow of food distribution network, as well as in Brazil, and Australia and Ukraine of main grain producing areas, such as base, which became one of the world's leading grain traders. After 8 days, with China Dalian Wanda group in Asia and the United States AMC theater companyDepartment merger agreement, reached US $ 2.6 billion of investment, acquisition of AMC100% shares and debentures. "The competition strategy of mergers and acquisitions is a really good", Reese partners (China) marketing strategy consultancy, General Manager, Mr Cheung said, but should be the premise of enterprise merger and acquisition of diversified expansion, in the field of the original, or is the leading brands have achieved industry-leading position, has an absolute advantage,Dominant position in the firm.
First ivory SOAP Procter and when I started doing other absolute advantage, after the Toyota brand, Chrysler began to do. Second, the merger and acquisition of enterprises expansion, it is better to strengthen the existing brand, has a direct competitive relationship, such as Pantene bought Procter, Yi Kalu, grasp new opportunities, and consolidating the existing brand locations�� Worst are two main expansion strategy of mergers and acquisitions, one is the opportunity to see an industry, the acquisition of a company in an attempt to enter the industry; the other is to acquire complementary businesses, lead lost focus, allow consumers to brands of cognitive confusion of mind. Harvard Business School Professor Michael Porter in the case study of mergers and acquisitions in recent 50 yearsFound that both mergers and acquisitions fail rate is 80%. In addition to the merger itself, enterprise's own integration is also important, although Procter and also through a number of acquisitions to strengthen itself, such as Yi Kalu shampoo brand herbal series is acquired
SWTOR CD-key, but more important is that this huge consumer goods in the Empire, its product development and research, marketing, planning, communication systemPerfect in its terminals can form intensive management, synergy between brand form overall superiority. Secret of relaxation is the attack of the enterprise expansion, shrinkage is a brand of broken wrist, seem very contradictory, in fact, that fall out of use between hides a great mystery. As a matter of fact, Mr CHEUNG found that many multinational companies have been expanding and contractionExpansion, contraction of wandering in circles.
When enterprises in carrying out a comprehensive expansion strategy, usually after its main business to do a better, hope through a variety of methods to train new growth modules, its strategy of mergers and acquisitions should be in line with the industry's future needs and strategic direction of the company. However, after the acquisition, Pan Yifan believes that the company may find it into collarDomains may not be as simple as original ideas, each subdivision may or may encounter a variety of strong competitors in the field, or because of the economic situation of the problem, have no time to consider his own main or core brands, only through ways of refocusing the business restructuring, has nothing to do with the core business or associated low brand first sold. When Ford sells Volvo, is goldUnder the financial crisis, the parent company cash flow problem, had to take the broken wrist measures. When a blind expansion of encountered problems, by shrinking focused manner can often enhance the competitiveness of enterprises, out of trouble.
After original 9 brands like General Motors restructuring only 4 brands, was quickly profitable. Inspired by the growth of the capital market, and enterprise managementAlso clear enough case, an upward cycle of the enterprise tends to feel like I can do anything, had to expand again, to achieve some "unnecessary growth." Because the industry in China is not very mature now, also has a lot of space in different industries, and to create opportunities for diversification of enterprises. But Walter finance (China) CEO John z. Zhang, whenAnd for some time in the future before too many uncertainties facing the global economy and financial markets, at the same time, China's economy faces difficult tests of stable growth, structure, merger and acquisition of Chinese enterprises in the cross-border expansion or in day-to-day operations, should also take a more cautious approach. [Scroll] guoguangchangpanshi Yi who would sell "sovereignty" (06-09) [Scroll] jade cargo recombinant happen or by the bankruptcy (06-09) [scroll] Haida silver Peng Hua high shares in the second inquiry "bought" (06-09) [scroll] "88 spell" waves of redemption of the reconstruction fund institutions "kill" (06-09)[Scroll] Chongqing iron and steel into the asset was not built (06-09) [scroll] "new 36" asymptotic civil capital rules "entry" Countdown (06-09) [scroll] jiaduobao ultimate business competition in the market of Guangzhou pharmaceutical (06-09) [scroll] change times: China's retail industryTo hold warmth (06-09) [scroll] Wanda tourism real estate "examination" (06-09) [scroll] cut of "burden lightening" 200 billion of stable growth with intent to strengthen (06-09) [scroll] coal enterprises take the initiative to find the customer imported coal hits the market (06-0900:02) [scroll] art investment or disguise funds in question throughout the United States (06-09) [scroll] Xiang Junbo managed insurance companies invest the new deal (06-09) [scroll] European stocks closed down France CAC index fell by 0.63% (06-09) [scroll] pretty RiverSouthern mist listing (06-09) [scroll] waves of restructuring in the car industry hit (06-09) [scroll] looking for new balance of direct election of the Chairman of the Trade Union labour relations (06-09) [scroll] supervision by the SFC and the Hong Kong-like restaurant listings (06-09) [Scroll] Saab takeover ' Iceman ' young regret exit (06-09) [scroll] "by abdominal" Nanjing Changan "long horse" key joint venture (06-09) [scroll] Beijing to 60,000 electronic eye monitoring waste oils (06-09) [scroll] Shenhua Jiangxi 30 billion fireProject approval of obstacle (06-09) [scroll] Shanxi: Highway "great leap forward" (06-09) [scroll] new judicial interpretation of the Bankruptcy Act intends to expand the scope of debtors ' property (06-09) [scroll] were major shareholders to sell cars in the hippocampus prospect worrying (06-09) [scroll] Ni Kaiming "departure" popular revolution in China (06-09) [scroll] national grid primary separation and closeout corner workers no longer qualify for dividends (06-08) [scroll] Central Bank: National Bank assets totaled 105.8 trillion yuan at the end of last year (06-08) [scroll] Central Bank: strengthening regional systemic risks (06-08) [scroll] Germany April per cent decline in both import and export (06-08) [rolling]Dato Timothy:APEC will continue to play an important role in the region (06-08) [scroll] frequent quality children's wear Enterprise trapped test standards (06-08) [scroll] luxury jewelry how to achieve "high premium" (06-08) [scroll] lithium battery electric car accident set off a crisis (06-08) [scroll]Controversial agricultural insurance business positioning (06-08) [scroll] implementation of new standards was imminent crisis facing children's furniture inventory (06-08) [scroll] capital rules to delay relief for the Bank (06-08) [scroll] UCC coffee out of system management (06-08) [scroll] Xiamen tungsten co stealth control over the world's largest tungsten mine?
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